My Apache Flex Logo Contest Submissions

Now that Flex is being moved to the Apache Software Foundation, it’s time for a new logo. A logo contest is currently underway (ends today I think). Here are my two submissions. Each one has more detailed variations and explanations of the thought process if you view the full submission.

Logo 1

Main Themes: Cross-platform, progress, advancing forward, new beginnings

This logo is meant to combine the symbols of an arrow and an X. The arrow means “moving forward”, which has a number of connotations (moving forward with Apache, a fresh start for the project, advancing the state of the art in web/desktop/mobile development). The X means “cross platform”, which should be pretty self-explanatory to anyone who uses Flex. The combination of the two symbols means “Advancing cross-platform development.”

See the full treatment with explanation.

Logo 2

Main Themes: Stability, strength, enterprise

The second logo tries to capture the enterprise story. Flex is the foundation of many enterprise applications. It provides a core set of components and tools, on top of which we build stable, powerful, robust applications that drive real businesses. This logo has Flex as a strong base. Built on top we have a symbolic chart, but this symbol is also meant to represent a skyline of skyscrapers. Our apps power large enterprises and drive business. Flex is the foundation of enterprise development.

See the full treatment with explanation.


  • Pretty sweet logo, whoever designed that must be pretty much the best person in the world. Get your 360|Flex stuff here. And if you haven't registered for 360Flex, do that here.
    Tags: flex, logo
  • Since the next 360|Flex is fast approaching, I thought I'd post the full recording of my session at the last 360|Flex in Seattle. You can do whatever you want with this video, embed it wherever, watch it wherever, you can even download the original mp4 video file. Hopefully the embedded…
    Tags: flex, full

2 thoughts on “My Apache Flex Logo Contest Submissions

  1. Dmitry. says:

    The second logo clearly conveys your visualization background…
    I think the logo they got it awesome.

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